How often ChatGPT, Gemini & Perplexity recommend each mineral sunscreen brand when shoppers ask what to buy. Ranked by recommendation rate; positions within a few recommendations are effectively tied.
| Brand | Mentioned | Recommended | |
|---|---|---|---|
| ★ Leader EltaMD | 47% | 31% | See your own scan → |
| Also recommended — ordered by how often AI named each brand; positions a few recommendations apart can flip between scans. | |||
| Blue Lizard | 47% | 9% | See your own scan → |
| Supergoop | 36% | 4% | See your own scan → |
| Badger Balm | 11% | 4% | See your own scan → |
| Thinkbaby | 9% | 2% | See your own scan → |
| Black Girl Sunscreen | 7% | 2% | See your own scan → |
| Vacation | 7% | 2% | See your own scan → |
Methodology: one multi-brand scan asked ChatGPT (OpenAI), Gemini (Google) and Perplexity the same real shopper prompts for mineral sunscreen. “Recommended” = the assistant explicitly recommends the brand; “Mentioned” = the brand appears in the answer. Scanned Jun 19, 2026. Rates are directional: brands within a few recommendations are effectively tied and their order can shift between scans, so we name a single leader only when it outscores the field more than 2-to-1.
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